queridapatricia.com

hola! this is the page of a humble, gentle and diligent digital media, product and growth strategy consulting business. thanks for visiting and welcome! i'm patricia arancibia -- ex apple, barnes & noble dot com, nook media, mtv networks, elle magazine --, an experienced hybrid with 15+ years in digital publishing, ecommerce, multi-channel content and marketing. my superpower is pivoting from digital media to digital product and delivering nicely on audience, consumer, or user base growth strategy. it all comes with a global flare -- i've worked heavily in the u.s. (brooklyn is home), latam, eu, and a bit in asia and the middle east. i’ve devised content strategy, research-driven audience development and engagement campaigns for brands like ge, mars, tiger woods, hola and adp. i’ve been the head of europe at apple’s ibooks, a features editor at elle, a creative producer for mtv, and a senior strategist developing best practices for content studio, social and visual storytelling at edel