Ycreative

the world’s most powerful brands have built-in recognition, not only of their core identity, messaging and packaging, but also of their values, customer experiences and target audiences. part art and part science, rachel believe's what makes a truly powerful brand is an organization's ability to develop distinct and authentic messaging, coupled with rich customer and employee experiences using the 7 drivers of a powerful brand. 1. strategy: why, when and how you compete 2. story: promise and personality of your brand 3. identity: the look and feel of your brand 4. performance: translating brand into revenue 5. architecture: using your brand to stand out 6. footprint: your brand in the digital world 7. leadership: the depth and endurance of your brand powerful brands don’t simply follow in another brand’s footsteps. they ask y! we develop unique and effective brand strategies that blaze their own trail. we go beyond the tried and true to develop creative-minded content that gives your c