Specialty Data Systems

established in 1993, sds is a leading north american provider of broadcast management software, specializing in the development of a proven, unified approach to broadcast sales, traffic, creative, operations and accounting. the components that comprise sds symphony include traffic, sales, crm, creative, reports, and a/r. each of the components features an advanced workflow design, instantly sharing need-to-know information among all departments. a mid-sized company with more than 500 television and radio station clients representing a billion dollars in advertising revenues, sds is independent of broadcaster ownership and remains an agile and customer-focused company.