Yaga Marketplace for New & Preloved Fashion

yaga is the fastest growing marketplace for preloved fashion in south africa. yaga launched a pilot in tallinn, estonia and expanded to south africa in the end of 2019 where yaga shortly became the number one choice for young and hip south africans for selling their preloved fashion pieces online. with over 20 000 shops and 15 000 daily users, we have grown over 300% in sa in the last 6 months alone and don’t plan on stopping anytime soon. we support local communities by giving everyone the chance to start their online business on yaga. our goal is to make peer-to-peer secondhand trading as easy and safe as possible. we truly believe in saving the world one t-shirt at a time - we aspire to help the next generation turn to a more sustainable consumption and see the future of shopping in the hands of individuals. this also means that the demand is driven by need, instead of retail giants and brands, as more and more people turn to second hand to contribute to sustainable lifestyle.