Social Media Master Certification™

this 6-week, self-paced course is a fast track to learn how to drive demand with social media, build brand awareness and establish thought leadership for your small business. get a complete blueprint from start-to-finish of how to do every aspect of social media marketing efficiently, along with a certificate to prove your expertise. in this course, you'll learn how to: 1. create a comprehensive social media strategy (earned, owned & paid) 2. develop your brand’s unique voice online 3. identify target audience personas (and select social channels to reach them) 4. create compelling social media campaigns (and grow your customer base) 5. conduct a social media audit (and optimize your accounts) 6. measure your results (and make data-driven decisions) 7. utilize every major social media platform (best practices updated monthly!) 8. create effective content (to sell more) 9. handle a public relations crisis 10. craft a social media company policy ready to get the social media master c