Socap Australia

the society of consumer affairs professionals australia (socap australia) represents a thriving community of 750+ influential consumer professionals, who view professional complaint management not only as a competitive advantage in business, but also as simply the right thing to do. perhaps you’ve experienced when a customer contacts you to complain, and it’s the last thing you really feel like tackling in your day? we provide members with tools, networks, information and resources to manage complaints more easily, efficiently and effectively ensuring value to the organisation as a whole. perhaps you’ve heard of the service recovery paradox? if yes, you’ll know many organisations fear complaints and the associated costs of managing complaints, yet good management of complaints actually leads to increased customer retention and satisfaction, increased lifetime value of a customer, increased advocacy and operational efficiencies – not to mention, keeping you in the good books with any re