Sociable Moxie

as most business owners, entrepreneurs, and marketers realize, effective streams of communication between a company and its customers are changing at warp speed. gone are the days where direct mail, telemarketing, and email marketing can set you apart as a brand. we live in a consumer's world where people love to buy, but hate to be sold. which means the only way to really reach them is on their terms. effective marketing must be intentional, strategic, and completed in a format that the buyer desires to receive. enchant a would-be buyer and you've got a customer (and word-of-mouth marketer) for life, irritate them in the slightest and you've got a squeaky wheel and a captive angry audience to contend with. ​the companies who are willing to change with the times and adopt modern modes of communication will enjoy customer loyalty, glowing referrals, and efficient sales and customer service processes. this is where social media becomes a must for modern day business. connect with new peo