Social CRM Research Center e.V.

social media goes crm - research at the university of leipzig potential companies are increasingly using the social web as a channel for marketing, sales and service. however, the added value of social media initiatives are despite numerous positive individual case examples by no means clear: although a high number of followers, fans or members represents a potential, but leads directly to the question of how it can be exploited. research questions the combination of social media and customer relationship management (crm) includes numerous technical, organizational and legal problems which are currently not solved and require multi-disciplinary research. mission the social crm research center creates a platform for bringing together partners from industry, commerce and science. the aim is to study and develop integrated application scenarios and visions for future social crm systems, to work with and study existing tools in the field of social crm crm (e.g. social analytics, social med