Social Experience Partners

social experience partners defines brands through a social lens. we use the power and relevance of social conversation to guide total brand strategy, not just social media campaigns. we then craft a socially-guided action plan across the entire brand experience, and continue to calibrate brand actions in real-time using our social analysis. why? because social media has changed everything about the way brands and consumers relate to one another. where social media gets conversations started, social branding keeps conversations going. where social media is digitally-driven, social branding is experience-driven. and where social media is differentiated from traditional media, social branding must always remain media-agnostic. social media must never be treated as an end unto itself. because in the end, it isn't the media that is social. it's the people.