Social Gastronomy, LLC

fixing the buyer adoption problem for btob complex, innovative technology companies how do you help unaware and uneducated buyers about your new disruptive technology? how do you translate the value of your unique disruptive innovation to buyers who don’t have experience or the understanding of your technology, but are trying to solve a complex business problem? does your solution solve multiple problems? how do buyers determine which problem they really have? do they have multiple problems? overlapping symptoms? if you cannot pre-package your offering to speak to these buyers about their particular symptoms and underlying business problem(s); how do the buyers recognize the value of your technology and its fit to their unique situation? how long and how costly is it to build a market if buyers are left to translate the value of the technology on their own? how critical is it to your growth that buyers are able to participate in driving their own adoption? are you dependent