Social Impact Apps Inc.

digital disruption is real, the world around us is changing. taxi companies do not like uber, and nowadays everybody watches netflix. our target groups use disruptive models more and more, they behave differently, they have different preferences. today’s digital world makes all of this possible. we are living in a customer-centric and highly connected world. consumers do not just want to feel good about their purchase, they want to share their experience with others on social media.. millennials have overtaken the baby boomers as the largest living generation. by 2020 they will make up 1/3 of the population and are good for $ 1.3 trillion dollars in direct purchasing power – and this is nowhere near what they influence in indirect purchasing power. millennials define themselves through social media and are eager to share relevant content. a new breed of consumer is evolving. we call these new consumers the millennial mindset consumers. millennial mindset consumers are not per se millen