Social Workout Media, Inc.

social workout media, pioneering interactive media company, was acquired by count it labs, inc. in 2014. founded in 2009 by oliver ryan, socialworkout.com was originally a blog covering all things fitness culture. the site cast a loving but irreverent eye on hot fitness trends, gym classes, personal trainers, fitness media, not to mention jilian michaels, tracy anderson, and gwyneth paltrow. early on, the blog began to run group fitness challenges, and, by the end of its first full year, the company had attracted a rabid following of devotees. it also raised seed funding, enabling it to build a consumer-facing challenge website. social workout 2.0 launched in 2010, allowing user to create personal and group lifestyle challenges around a wide range of healthy behaviors. over the following several years, the site attracted thousands of users, and built co-branded challenge events with a number of partners, including aol / huffington post, yoga journal, everyday health, equinox, and glam