Social4sales - Customer Focused Social Selling Training & Management

----- let me ask you about the last time you booked a holiday. how did you research the destination, accommodation, flights, restaurants, history, sightseeing opportunities, etc.? answer (a): by visiting a travel agent? answer (b): by researching online? chances are you answered (b), yes? that's because we live in a digital age which has empowered us all to inform our purchasing decisions online. and the world of business behaves no differently. in other words, business buyers aren't leaving google search at the office door. in fact, recent statistics suggest 9 out of 10* business buyers start their purchasing journeys online. and such buyers are completing two thirds of the purchasing process before deliberately engaging a company’s representative (ceb). fundamentally, the digital age has changed the way that customers buy. consequently, the digital age requires that we change the way that we sell. social selling is the art of engaging the online buyer via social