Social Mantra

socialmantra (aka social mantra) is a digitally-native media platform created by a native of the physical (offline) world to give expression to a new social culture which is changing more and more of our physical world into a digital one. it began in april 2011 as a collaborative blog and then moved onward to share more bracingly-independent content as a personal blog. socialmantra is also a social media consultancy specialising in content management and building customer/influencer communities. it is led by biswajit dey from kolkata (calcutta), india. biswajit’s work involves managing content, developing customer/influencer engagement models and social media strategies, integrating traditional and internet marketing practices. the earlier part of his career has been in sales, marketing, corporate training, advertising, dm/crm and strategic planning. twitter @socialmantraa and @busydey linkedin profile: biswajit dey biswajit’s personal blogs: playingwithmemories.wordpress.com and thech