Sociio

sociio is best described as a social media marketing company that will grow based on the agency model as subcontractors are converted to employees. in advertising and public relations, third party agencies exist because it is more efficient to hire an outside team of specialists than it is to build one in-house. establishing an internal team to track conversations, prioritize them, spot threats and opportunities, dovetail with integrated marketing plans, and then deliver regular executive reports is going to cost a prohibitive amount of money. no small part of that cost is talent acquisition and training. sociio specializes in conversation tracking, reputation management, opportunity management, community engagement, and community building. while many consultancies offer services in one or two of these areas, to be considered “full service” in social media one needs to offer all five in an integrated fashion.