Soda Music Group

soda music group is naarms (melbournes) newest music collective. dedicated to developing and supporting the growth of australia's best up-and-comers. the team at soda offer an abundance of different services and programs all personalised to help each individual in their journey navigating the music industry. founded by lauren dimech and bambi o’kelly, soda was born from the duo's combined passion for supporting their local music scene. the pair both began working and volunteering in the music industry everywhere they could at 15-16, and quickly found their passions in helping artists grow and achieve their full potential. soda was built on the foundations of creating a fun, inclusive, supportive and accessible place for people of all points and places in life.