Sofi

sofi is bringing personalised plant-based wellness to consumers. the wellness market is experiencing a surge in consumer demand and, with a cagr of 20%, is forecast to reach $300bn globally by 2027. this is the market we are targeting. our platform is a next-generation disruptor, looking to transform consumer wellness and to gain a significant share within that market. our proposition is unique; we connect people to plants, physically through our connected oral dispensers and digitally via simple and intuitive user experience on their mobile device. this allows sofi to continuously learn from our customers and identify optimal personalised formulations for them. sofi comprises of several elements; natural plant-based formulations, connected hardware, linked journaling app, machine learning to uncover insights from dosage and customer wellbeing metrics, and empathic wellness coaches who guide our wellness seekers to achieve personalised optimal outcomes. but perhaps what excites u