Softly

softly is a company and brand of detergents designed specifically for soft water, in particular those households that have an installed water softener. softly has never been tested on animals and has been developed through research, trials and feedback from real water softener owners. the manufacturers of many laundry products are huge international corporations. we’re proud to be different. as avid fans of softened water, we’re fanatical about helping people make the most of their water softeners and that’s where softly can help. softly is made in england in small batches by people who care. softly is specially formulated for use with ion exchange water softeners (the type that use salt) and collected rain water systems. it can also work well in areas of naturally soft water. softly soap powder is made with natural mineral salts and soap, we don’t add in anything more than is necessary.