Softsid LTD

the new start-up company develops products and services based on serious games and social media enabling remodelling, development and innovation of products of services in close contact with consumers and clients. service business is in a new phase: the importance of this sector is rapidly growing. several factors in modern society create the need for full adoption of service thinking, implementation of service and innovation culture and user centered development of services is necessary. remodelling of services, service design and innovation can succeed through multidiscpilinary collaboration, understanding of the profound users’ expectations, motivations and needs combined to talented prospection of the future changes. key words: services, remodelling, user centered development, cocreation, serious game, social media, health, food, nutrition