Solocreative

solo creative is a distinctively different resource with deep experience for companies seeking an alternative to typical ad agencies. in this world of off-the-shelf solutions you won’t find any ready-made headlines. yet a few perfectly crafted words can often be the key to a company becoming the next category phenomenon. in retrospect, the clients of mine who received the best work all had one thing in common. they gave me direct access. by avoiding “decisions by committee”, and having a penchant for breakthrough concepts, these companies excelled. the fewer hands in the pie, the sweeter the pie. it’s a philosophy that has allowed me to be closely involved with all aspects of a project. whether it be writing, designing, directing or producing - a single vision makes for a more powerful message. this is the essence of solo creative. my favorite quote is from vincent van gogh. “how difficult it is to be simple.” i believe this is best achieved by putting fewer people between a profound i