Solomon Advising

i help business owners and executives rethink the way their business communicates and connects to its ideal client. whether it was winning the prize for the most pledges for the annual jog-a-thon (certainly wasn’t for running the most laps!) or selling 15k in cutco knives the summer of my freshman year in college, persuasion has always been a pursuit of mine. this led me to get my degree in psychology. i wanted to understand why people believe and behave the way they do and the strategies behind moving people to a new idea, service, or product. i’ve dedicated my professional career to developing and honing those strategies for hundreds of businesses. i’ve worked with startups and multi-million dollar organizations, non-profits and government agencies. i've co-founded three different businesses that span the industry spectrum from healthcare to technology. the following is one of my favorite stories that best highlights what i endeavor to do for all my clients: jethro, moses’ father-in-