Solvang Conference & Visitors Bureau

the solvang conference & visitors bureau (scvb) is an integral part of the city’s tourism and marketing efforts. the scvb, a 501© 6 non-profit destination marketing organizatioin is contracted by the city of solvang for marketing services annually. the city of solvang relies heavily on tourism for total occupancy tax (tot) revenues and sales tax revenues, which make up the largest percentage of the city’s general fund. program efforts of the solvang conference and visitor’s bureau (scvb) include social media, periodical and electronic media advertising in both core market regions and new market areas; participation in consumer and industry trade shows; solicitation of groups; development and maintenance of ongoing relations with travel writers, tour operators and media representatives; and development of print and website collateral materials for distribution through the visitor information center, at trade shows and other channels. the city of solvang, a nationally recognized ‘preserv