Som Strategy

i am a freelance consultant specializing in helping clients with their social media strategies. i have over 10 years experience in integrated communications, with a specialty emphasis in online marketing strategy and planning. i have found recently that brands big and small are simply asking for "some strategy". most of the time, they get the general concept of facebook and twitter and they have a pretty solid web site presence. but they just need a plan to help them jump start these activities, take them to the next level, or cohesively marry them to their overall marketing communications goals. som strategy helps give my clients just that, some strategy. specifically, some social media strategy. i either bring that plan to the table myself as freelance consultant or if necessary, i will partner with experts in certain fields such as technology or pr. i am currently working on som strategy for the lego group and copart, usa.