Some Good Content | Content Consulting & Community

you’ve built a great product. now, you need more people to find it. but, starting and/or growing a content program can be complicated. there’s the overall strategy––what should you be writing about? what are your core editorial themes? the worldview that’ll help you differentiate from all the other noise in your space? then there are the various mediums––should you invest more in blogging? start a podcast? a video series? how can you connect all of these different content properties and create a powerful engine? and, there’s distribution––you’re not just going to drop links across every channel like most other companies, right? or, will you have a plan for sharing learnings and insights natively across different channels? there are brands that publish content, and then there are content brands––brands that create content so good and so helpful, that the content stands on its own as a brand. one that builds loyal followers and raving fans. you want to be the latter. check tha