Someone Somewhere

someone somewhere is a lifestyle brand on a mission to get millions of artisans out of poverty. combining traditional embroidery with fresh products aimed at the millennial market, someone somewhere is a digitally native vertical brand that provides employment to artisans in mexico’s poorest villages. about someone somewhere: • works with 180 artisans across mexico’s poorest but culturally richest states: puebla, oaxaca, chiapas, hidalgo and edomex • utilizes five artisanal techniques: waist loom, chicotillo loom, hand embroidery, pepenado and alebrije hand painting. • 98% of the artisans employed by someone somewhere are women. • 30-40% of someone somewhere product cost goes to artisans. • someone somewhere pays artisans 51% higher wages than the national minimum wage in mexico. source: desarrollo al cubo, social consulting bureau • someone somewhere pays artisans 37% higher wages than the global fair wage guide minimum. source: desarrollo al cubo, social consulting bureau.