Sona Corp

sona corporation private limited is a third-generation family-owned business. the company has diverse investments across public and private equity markets, real estate, venture capital funds, and start-ups. the founders' roots can be traced back to the 1980s, where they started as distributors of audio cassettes, and over the next decade, vertically integrated into the manufacture of audio cassettes and dvds. the company subsequently began exports to regional markets and became a dominant player in the digital media storage market in the south asian region. in the late 1990s, pakistan’s bulk packaging market witnessed a major shift by phasing out traditional jutes bags and adopting polypropylene (pp) bags. foreseeing growth in this space, the business acquired a struggling synthetic fibers/plastic manufacturing plant and established m/s. modern fibres pvt ltd. the business was turned around with new management in place, driven by a clear vision of growth, and investments in cuttin