Sonder Management Consulting

'sonder' is the profound feeling of realizing that everyone, including strangers passing in the street, has a life as complex as one's own, which they are constantly living despite one's personal lack of awareness of it. this realization, seemingly obvious but commonly overlooked among sales & marketing teams and much of society today, hinders our ability to truly lead with empathy and 'connect' with people on the level now necessary to truly position one's self as a trusted consultant & long-term business partner instead of just another sales rep focused on generating an outcome leading to a commission check or outcome solely for their own benefit. 'sonder' is the profound realization and 'empathy' is putting this realization into action. this is the spirit in which sonder management consulting (smc) was founded. our goal is to help modern and traditional businesses to innovate & 'futrify' their gtm teams & strategy, company culture, business processes, and management practices to n