Sonic Effect

sonic effect is an agency specialized in the application of music psychology, psycho-acoustics, neuromarketing and consumer behavior psychology to the field of audio branding. offering a number of revolutionary methods in matching music to brands and testing for desired effects, sonic effect helps formulas and brands as well as suppliers of music in realizing the desired impact. music has a major impact on the perception and behavior of consumers. instore music can boost sales by double digit percentages. music in advertising can boost message recal and brand awareness by similar amounts. few marketers know, however, that the wrong music can hurt your bottom line by the same margins. that is why sonic effect is all about making the intangible magic that is music measurable. something that can be analyzed and discussed objectively, rather than a matter of taste and educated guesses. the core principle is simple: if you are going to spend money on music in your marketing efforts, you nee