Sonoma Research Associates

consulting firm specializing in advanced marketing analytics using econometric and predictive modeling. services include: pricing analytics • price optimization • price elasticity • modeling price changes • price segmentation • strategic pricing measurement and optimization of marketing mix using advanced econometric techniques. • promotional analysis • decomposing the effects of price from promotion • optimizing the price-promotion mix • optimizing when and where to promote modeling of subscription based purchasing behavior and marketing effectiveness. • modeling membership/subscriber lifetime and lifetime value • modeling membership/subscriber attrition and retention • identifying market segments among members/subscribers • measuring marketing effectiveness on purchasing behavior and membership/subscriber lifetime and attrition/retention rates