Soojin

soojin was founded by soo-jin behrstock - a business leader in the fashion vertical and working mom with discriminating taste. through her own experience in seeking out the very best products for her children, she began to envision a single, central hub that would offer the top-tier, quality baby goods - all in one trusted source. she was inspired to develop a brand that would not only provide products to support the developmental stages of a baby, but also one that would serve as an ongoing resource as babies grow. with this ideation underway, soo-jin sought to surround herself with a devoted team of innovative and savvy professionals to bring soojin from concept to fruition. the strength of our team comes from our willingness and eagerness to collaborate, to cross-contaminate our areas of expertise, and to appreciate the abilities of those around us so we may elevate and expand as a whole. with passionate minds aligned in our shared vision, our outlook for maintaining excellence i