Soothikashree

a social venture, empowering women at the “bottom of the pyramid, through skill development. empowered women deliver “maternal homecare” services. a self sustainable entrepreneurship programme, where customer retention & acquisition are at the hands of the entrepreneur , by ensuring high quality of deliverable s (therapy) . the “need” for the service is universal and continuous. the trained and empowered women enjoy work life balance because of the flexibility of working hours. the earning power per hour is at par with that of a skilled labor (rs350/hour) empanelled by the kudumbashree network (a government of kerala enterprise for empowering women below poverty line, with 40 lakh women members) the project has been well received by women at grass root level , with 750 women registering to get trained during the first round of mobilization in kerala the project has been well received by corporates , as part of their csr initiatives. training the spouses and women dependents of blue col