Sophic

street tracking and analytics for ooh and retail. sophic invented accurate street counting technology and continues to stay at the forefront of the industry. we are continually adding new technology, capabilities and expertise that help us accurately understand consumer’s street behaviors and patterns. sophic's mission: make street data readily available & render unknown street behavior known today, sophic provides the most insightful, and actionable street data & insights in the industry. we want to make this data available to as many business owners as possible (not just the top 5%). we all come to work every day because we want to solve the biggest out-of-home (ooh) problem; being able to accurately measure and understand human behaviour on the street. we’re not just software builders; our team is passionate about technology and its application to help drive marketing, sales and operational strategies. the ooh industry does not have access to accurate volumes, how daily patte