Sophie Appleby Consulting

understanding customers is a universal approach that applies to every business at every stage of development. embedding customer findings into your business will help you to: - change the way you think and behave. it should define your company culture; your company dna. - make informed decisions that will improve all business areas. - pre-empt and adapt positively to market changes. - drive profitable growth, as you better understand your customers, satisfy their needs and grow with them over the long-term and, the earlier you start to think about customers, the better. i help mainly corporate, small businesses and start-ups to deliver a consumer-centric proposition and a positive consumer experience sharing my twenty years of senior leadership experience across several industries, a proven expertise in customer centricity and my extensive work with entrepreneurs, through my private practice, and my involvement at the prince's trust charity and top business schools.