Souchaj Couture Company

souchaj… the craftsmanship and techniques used in the creation of each outfit are inspired from our traditions and heritage, hence the name souchaj, derived from two punjabi words “soucha”-meaning pure and “chajj”-meaning perfection and the love for finesse. the philosophy behind souchaj is not only to create pure and perfect couture, but to break the dominating euro-centricity in the modern epochs and to promote the original eastern outfits, particularly the pakistani style of dressing. our ideas are accompanied by the traditional tekhné and craftsmanship, or chaj, if to put it in souchaj’s way. there is a lot more to come from souchaj owing to our inspiration from a vast and beautiful culture that has developed over centuries. the brand evolves around the meaning of its name, from the local roots & culture to the legacy of our land; souchaj is all about originality, purity & heritage, to which it aspires people to be associated. souchaj was founded on the basis of the prime object