Soul Surf Apparel

our story is over 35 years old and began at a time in life when being a surfer was the only thing that mattered or made sense. back then, we were surfing as much as we could, it was not just our passion, but also an escape. we were fortunate to have so many beaches and surf breaks to explore, but, one in particular became a special place to us and embedded itself in all of our souls. to get there we had to hike 30 minutes along the cliff paths, there was no way of really knowing what the waves were going to be like until you reached the summit overlooking the beach, which only added to the mystery. the beach had such a quiet calming energy, a frame soulful waves peeled for us, and it was a place away from the world that allowed for dreams to flow freely. so many adventures were had and shared here, that it was inevitable it would remain an important part of life, and proudly stands as the backdrop in our logo design.