Soundview Media Group

based in culver city, california, the soundview media group is a television media planning and buying firm that focuses on working with web-based clients in the e-commerce / lead generation / online subscription businesses (whose tv commercials drive to website and/or call centers), and who are seeking to maximize their roi and profitably scale their business utilizing tv advertising. we primarily buy national cable networks due to their efficiency, but can also provide individual or regional dma spot buying. the rates we obtain for clients are competitive or better than others in our space, but we are differentiated by our extreme devotion to analytics as the driver of media and creative optimization. in addition to detailed weekly reports on how tv spend is impacting all facets of clients' web business, our tv-to-web visit attribution modeling (from which we optimize/lower client cpa) is unique in both its effectiveness and approach. while not a "drtv agency" (in that we purchase bot