Source Beauty

the idea behind ‘source’ is an informed beauty e-commerce platform that seeks out the best skincare, makeup, fragrances, and health products in the market and acts as a hub of information for the egyptian female. founded in 2016, source beauty began as a blog where the hunt for the coolest beauty products were shared on a social media platform. our mission is to decode the often intimidating beauty world which leaves people in a state of confusion. the aim of source beauty is to inspire you to nourish, enhance, and make the right beauty choices for the best version of you. source beauty is a women-led platform providing women the choice to choose local alternatives to their self-care routines, and an opportunity to get their brands known to women as we source the best in the region. primarily working with female start-ups help broaden the community of businesswomen in the beauty and wellness industry in the region. the egyptian market is brimming with export-grade skincare and hairca