South African Adventure Industry Association (Sa Aia)

our vision is to be the voice of an inclusive adventure community in southern africa: race; gender; age; ability; recreation; education; development; therapy; sport; tourism; expeditions; ministry; and adaptive adventure. our mission: is to unlock the economic, human, and environmental potential of the southern african adventure industry through a process of professionalisation. our goals: 1. develop and implement south african adventure standards as world class benchmarks. 2. support human and community development. 3. promote the responsible and sustainable utilisation of natural, human, and cultural resources. 4. liaise with all role players in the outdoor and adventure industry for the following purposes: a. national and international promotion and marketing; b. lobbying with various relevant government departments at local, provincial and national levels; c. promote transformation and skills transfer to young south africans to create young entrepreneurs and job opportunities.