South Block Co.

over 10 years of juicing knowledge... south block co. is a locally owned and operated micro juicery & cafe in the heart of arlington, virginia. amir, founder of south block co. & local pioneer in bringing cold pressed juice, smoothies & acai bowls to the dc area, first fell in love with juicing while soaking up the rays on a trip to southern california back in 1998. but it wasn’t just any juice that amir fell in love with; no, that would be a short-lived story fellow juicers. it was the fresh, healthful, and sustainable high-quality ingredients that he found while in california that he drew inspiration from. after jet-setting back east, amir was unable to find that same freshness in dc and that was when he knew that it was time to bring the juice revolution to his own backyard. although amir loves art, and still incorporates his love for creativity in his juice bars, he left his career as a graphic designer back in 2003. the result was the very first "california style"​ juice bar to co