South Lane

south lane is a scandinavian men’s accessories brand with a focus on creating minimalist designs that stand out. originally inspired by fashion, architectural and cultural trends found in stockholm’s artistic södermalm district, the brand’s ethos is a clean, versatile aesthetic featuring daring touches of creative flair. after establishing a solid reputation as a savvy street-style timepiece designer, south lane has evolved to incorporate unique, quality materials from the world’s best sources to create a new wave of dramatic, high-end fashion watches and accessories. south lane is the lifestyle brand for style innovators who understand that the difference is in the fine details. avant by south lane inspiration for the edgy collection, a radical shift from the brand’s earlier designs, emerged after designer filip bjernebo relocated to east london in early 2013. a few simple sketches and photographs inspired by shoreditch’s bustling, urban scene and meant for product photo backgrounds,