South Asian Travel Awards

the south asian travel awards (sata) has been recognizing the best of south asia’s hospitality and travel industry since 2016. the prestigious annual event honors stellar organizations and individuals in a wide array of categories. the first edition of the south asian travel awards began in 2016 and has been organized by highrise every year since, with the support of various multiple associations and tourism bodies of the south asian region. the celebrated event has grown significantly in terms of participation from the industry as well as the number of awards given out each year. from a mere 200 nominees in 2016, the awards now honor 37 categories in 10 segments, and has reputed as one of the most coveted and influential awards to be won in the region’s travel industry. each year, the awards ceremony and gala dinner is attended by some of the industry’s most renowned personalities, which makes the awards a truly star-studded event.