Sowvital

we carry our philosophy in our name: ‘sow’ i.e., to plant or seed, and ‘vital’, i.e., that which is essential and full of life. we create modern plant food formulations for the metropolitan gardener in order to breathe life back into the shared spaces of people and plants. feeding your plants represents something greater than the simple mechanical addition of liquid to the soil. it’s an act of love, contemplation, and exploration, which connects you to some of the most ancient natural cycles. the cyclical, seasonal nature of plants ties them closely to ancient land-based rituals and rites from spring sowing to autumn harvest. we’ve reinterpreted these for the city dweller in a curated cluster of wellbeing rituals with plant care at their heart. we’ve created a world in which routine plant care and nourishment function as a meditative ritual in the urban gardener’s daily life, a practice comparable to a skincare routine, a ritualised process of self care underpinned by both the scient