Spa of Iceland

spa of iceland - a luxurious bath line for body and hair created and developed by icelandic cosmetics entrepreneurs haraldur jóhannsson and fjóla gudrún fridriksdóttir fjola fridriksdottir and haraldurjohannsson are life and business partners, successful serial entrepreneurs with over 40 years experience building, managing and selling successful businesses together, additionally operating their own wholesale company for the import of cosmetics products, fragrances, hair and skincare products in iceland, forval, since 1976. forval pivoted to become an investment company in 2013. their passion for creating high quality cosmetics and personal care products lead them to begin manufacturing their own family-focused hair and skin care products, safe formula in 2001. they later sold the brand, whose market was predominantly central europe and iceland, in 2013. spa of iceland, which the couple founded in 2016, introduced spa-class luxury to the home bath and body care market. fjola