Space 360 - A Leading Cross Cultural Communication Agency in Sweden

globalisation, like cross-culturalization, is an inevitable process of the 21st century. on one hand, the world is becoming more homogeneous; not only are distinctions between national markets fading, but for some products they are disappearing altogether. on the other hand, the differences (in terms of cultural factors) among nations, regions, and ethnic groups are becoming more and more obvious and reinforced. this is why brands and marketing messages may be interpreted differently from one culture or language to another. space 360 is a leading cross-cultural communication agency in sweden that engages and connects consumers across languages and cultures. we offer communications solutions to businesses and government authorities for targeting various market groups both domestically and internationally-solutions that involve considering cultural differences when planning campaigns and media, and realizing the need for a balance between localization and globalization. most importantly,