Sparc Strategies

product and organizational strategy can often be distilled down to a few fundamental questions. why do we win or lose business? how are we different? do customers care about this differentiation and are they willing to pay for it? do we have a material and sustainable cost advantage over our competition? these questions also form the foundation of an organization's marketing strategy, product marketing message, and go-to-market approach. despite its importance, this discipline is considered a luxury and is de-prioritized versus other internal hires. sparc strategies works with ceo's, management teams, and corporate boards to wrestle with these questions. through our proprietary, unbiased, data-driven approach we provide the long hard look in the mirror that many organizations need. however, we also take the next step and help organizations integrate these findings into a balanced operating plan that reflects market realities, and then project manage the key strategic "plays,"​ freeing