Spark Cmo

founded marketing advisory to help public and private companies position themselves for domestic and international growth, drawing on mid-market and fortune 50 leadership to spark, cultivate, and sustain recurring revenue for vc- and pe-backed companies. specialize in corporate growth phases including start-up, turnaround, acquisition, pre- and post-ipo—taking the marketing function from afterthought to forethought. set up marketing as a data-informed strategic partner by: – transitioning marketing from a cost center to a growth engine – connecting marketing metrics to revenue – developing long-term gross and net retention – when to make (in-house) and when to buy (agencies) – prioritizing time and spend in corporate projects turn strategy into action by: – aligning growth plays through integrated campaigns – acquiring and retaining customer relationships – creating unique and meaningful customer experiences – collaborating with sales, product, hr, compliance, and legal – optim