Spark Ideas LLC

no more boring focus groups! we are the first female-designed mobile ethnography software in the world. we built our mobile ethnography platform looklook® to talk to people authentically, one-on-one, using mobile in a way that is breakthrough and fun. it’s a platform that is growing every day with new applications from cultural anthropology to innovation brainstorming with influencers. looklook® began as an alternative to focus groups, and now more and more companies are choosing this type of dialogue with their customers. our looklook® mobile platform is used by fortune 500 companies from leading luxury houses to tech giants. we are finding new applications for the platform every month. for example, we are now using it as an innovation and co-creation tool, as a way of sharing positioning and/or creative ideas with people one-on-one (preferable to a group setting), and for understanding people’s digital journeys (through documenting screenshots of their social media usage). the possi