Spark Media Sales

who really watches commercials anymore? do you use a pvr? do you watch the commercials or fast-forward past them? c’mon be honest. up to 95% of viewers may not see your message because they time-shift programs and skip the ads, they channel-surf and multitask. advertisers buy into program demographics and estimated audiences and pay accordingly to have their brand exposed to those viewers. but audience research and consumer behavior suggest otherwise and advertisers may not be getting what they paid for. with pvr penetration approaching 40% in canada, marketers must be smart and find new media alternatives to exposing their brand when consumers are engaged. we believe that branded content, product placement and branded entertainment is the most effective way of communication today – where the audience is 100% engaged in the content. with 25 years of experience working in media we know trends when we see one. today’s consumer is having a drastic affect on media consumption and they are