Sparkle Cs

sparkle bridges the gap between ecommerce and physical retail point of sale (pos). ecommerce only comprises 6% of all retail sales, with over $4t being spent each year by shopper in physical stores and which is still due to grow to over $5.5t by 2017 with ecommerce only comprising 10% at $500b. yet ecommerce is where all the investment focus is, why? ecommerce is easy to implement, change and scale. more importantly it enables retailers, brands and others to see in real time to not only attribute all of their digital marketing but interact within a shopper transaction. physical retailers cannot adopt ecommerce functionality in store as their old legacy pos are not designed to be a real time interactive channel until now with sparkle. our app store for pos™ a paas that enables retailers to connect their physical point of sale systems into the omni channel digital marketplace without the need for integration or changes to the pos software.