Spearfish, Inc.

since 2000, spearfish has delivered game-changing consumer insights to a variety of industry-leading marketers, including frito-lay, american airlines, pizza hut, kfc, dr pepper snapple group, coca-cola, ford motor company, newell rubbermaid, blockbuster, 7-eleven, dell, goldman sachs, pepsi-cola, compusa, cirro energy, ringling brothers and barnum & bailey circus, service corporation international, the kellogg company, scotts miracle-gro, children’s health system of texas, and numerous other retail and restaurant brands. the practice is focused on four strategic areas: positioning, new product development, ideation and naming strategy. spearfish employs a methodology we developed called "studying humans in the wild", since with each assignment we observe and dialogue with consumers on their turf - where they are in the process of making the purchase decisions which ultimately shape our clients' bottom lines. our "insight sessions" (non-traditional focus groups) are more effective due